Designing Notification Systems That Users Don't Mute
UX patterns and delivery heuristics for notification systems that maintain >80% opt-in rates across email, push, and in-app.
Designing Notification Systems That Users Don't Mute
The Notification Value Framework
Every notification must pass the "Would I text this to a friend?" test. If the answer is no, don't send it.
Tier 1: Urgent + Actionable
- Security alerts, payment failures, deadline reminders
- Delivery: Push + Email + In-app
- Frequency: Unlimited (these are always relevant)
Tier 2: Timely + Informative
- Order updates, comment replies, mentions
- Delivery: Push OR Email (not both) + In-app